What message are they trying to send to their customers with this kind of imagery?
As Yorkshire Water customers across the county and into parts of North Lincolnshire and North Derbyshire receive their water bills for 2025, they are faced by the heading image that does not reflect the face of ‘traditional Yorkshire folk’. So what is happening at Yorkshire Water, why is their corporate mass mailout and online imagery becoming multicultural?
The head office for Yorkshire Water is in Bradford, a solid Yorkshire base; so far so good, but a look behind the frontage of the company reveals an organisation with international financial investors, in effect a globalist corporate operation.
A quick search on the internet lifts the veil on Yorkshire Water as more than a county-based utility company. One search shows that “Yorkshire Water is ultimately owned (through a complex series of holding companies) by Kelda Holdings, which is incorporated in Jersey. Most notably, 26% of the company is owned by GIC Special Investments, a sovereign wealth fund owned by the government of Singapore.”
And this: “Yorkshire Water is a British water supply and treatment utility company servicing West Yorkshire, South Yorkshire, the East Riding of Yorkshire, part of North Lincolnshire, most of North Yorkshire and part of Derbyshire, in England.
“The company has its origins in the Yorkshire Water Authority, one of ten regional water authorities created by the Water Act 1973, and privatised under the terms of the Water Act 1989, when Yorkshire Water plc, the parent company of the Yorkshire Water business, was floated on the London Stock Exchange.“
The parent company was Kelda Group in 1999. You can read more about Yorkshire Water and the Kelda Group here >>. “In February 2008, Kelda Group was bought by a consortium of infrastructure funds. It is regulated under the Water Industry Act 1991.”
So, far from being a water company rooted in Yorkshire, serving its customer base as a reflection of traditional county values, Yorkshire Water is a global corporate entity, and behind its Jersey based Kelda Holdings, is in large part controlled by international investors, including the government of Singapore.
Small wonder then that Yorkshire Water can present its customers with a multicultural corporate image.
Credits:
Main Image: Yorkshire Water website.
Lower Image: Yorkshire Water customer letter header. BM sticker, public domain.
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